2 Must-Haves For Your Blog to Be Successful and Get More Traffic

You can have great content, a catchy title, and an even better call to action, but if readers don’t go past the introduction of your posts, what good is all the hard work you put in?

If you want your blog to be successful and get more traffic, you’ll need to have more than just the usual things that make a good blog post. You’ll need to go a step further and entice your readers to do more than just read your posts. You’ll need to make them faithful ambassadors of your blog.

But how do you get such a loyal following?

Today, you’re going to learn about the two necessary elements you need to have for your blog to get more traffic so you can make money from it.

Ready?

Let’s dive in.

Must-Have #1: A Personable Voice

One most important element for your blog to succeed is for your readers to feel connected to you. You want them to feel like you understand and care for them.

How you word your blog posts determines how relatable your content is. So, for your blog to be successful and grow traffic, you can:

• Compel your readers to take action after reading your blog. A compelling voice is great for sales copy and advertisements. You can emulate a writer like Jon Morrow of Smart Blogger, who is well known for his compelling writing.
• Be friendly and empathetic to your readers’ problems and gently help them find solutions to these problems. An empathetic voice could be used for fitness, health, or mental health blogs. A great example of a writer who uses friendly and empathetic writing is Katie Dunlop in her Love Sweat Fitness blog.
• Be goofy and funny if your blog post is focused on entertainment. The perfect example of a funny blogger is Jorden Makelle in her Writing Revolt blog.

Once you find your voice, you’ll get a loyal following because your readers will relate to you better.

Must-Have #2: A Unique Point of View

There is a blog post for virtually anything on the internet. Think of any topic, even the most random one, and you’ll find several posts on that topic.

Here’s an example:

There are 18 million results for how to style a baby’s hair.

So, with over a million blog posts written daily, you need to cut through the noise to reach your target audience.

And just like with finding your voice, you need to stand out from the crowd even if you’re blogging about common topics like making money online, cryptocurrency, travel, or food to get to your target audience and make them read your posts.

And how do you do this?

By having a unique twist on the often bland topics. When you have a unique perspective on your blog, your readers will love it even more and view you as an industry expert because your content doesn’t seem regurgitated.

Make Your Blog Successful and Grow Traffic

When writing a blog post, think about what you want your readers to do after reading it. This way, you’ll know the voice to use and how to make it enjoyable with a unique perspective. Just remember that you won’t find your voice with your first blog post. So, write often to find your voice, then add a little personality to your articles.

Also, make your posts relatable by showing that you understand your readers' needs to speak to them personally and make them feel valued and understood. Doing this will help you get more traffic to your blog.